artworld

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artworld 〰️

01 About The Project

artworld came to us looking for assistance on an idea they had - a social network for the art world. Unsure of their product and branding strategy, we assisted artworld through a series of workshops that included nailing down things like who they are as a brand as well as what their key vision was. We discussed the ever changing landscape of the art world including data around how many galleries around the world are closing to how those with gallery representation seems to be rather slim and difficult to obtain. We also conducted a round of interviews of Artists, Gallerists, Collectors, and Curators to gain more insight into the pros and cons of the current art world as well as how this network may or may not help it. The initial result was a product canvas pinpointing a holistic vision of creating a trusted digital venue for artists and other art professionals to connect and meet. Through over a year of persistence, testing, research, rebranding, and interaction and visual design exploring, we were able to create a strategically sound, visually pleasing, and fully functioning MVP for the group to test.

02 Working Details

Process

Agile Framework
Stakeholder Interviews
Product Vision
Product Workshops
Branding Workshops
Feature Ideation
Feature Prioritization
Branding Ideation
UI Concepting
User Interviews
User Testing
Usability Testing

Output

Product Canvas
Experience Principles
Blueprints
Prototypes
Visual Direction
Design System
Custom Haptics
Product Requirements
Product Roadmap
Prototypes
Backend Admin Portal

Features

Dynamic Feed / Gallery
Direct Messaging
Connections / Favoriting
Post Artwork To Gallery / Profile
Create / Edit Profile
Tagging
Unique Profiles
Invites
User Reporting

Role

| Design Lead |
Product Strategy
Workshopping
Brand Strategy
Visual Direction
Design System
Project Oversight
Testing
Visual QA
Functional QA

Credits

Product Designer Claire Jardin
UX Designers Joey Unnold & Yishi Xie
Web Developers Graydon Pleasants, Luis Fernando Salazar & Yolimar Marin
iOS Developers Stephen Thomas & Nick Trienens
Program Manager Kim Cheng
Product Manager David Domonique

03 The Outcome

Product Canvas - Result of our multiple workshops with the client

Moodboards for the look and feel, prebrand

Various Style Tiles created to assist with pushing UI ideas

“
I think the exclusiveness sets it apart and makes people trust it more.
I would want to try it out and see how good it would be for me professionally. I would want to put my work up and then they would come to me.
”

— A | Artist

“This tool could be great for unrepresented artists to be discovered ... A lot of artists I work with in Africa don’t have representation.
”

— B | Art Consultant

“Hyper professionalized instagram. This is what I want.
I know if I spent 15 mins on a post its going to be targeted to people who are relevant to me. So the relevance is what is going to make or break this app. 100% more likely to interact with others because we are all vetted art professionals.”

— K | Gallerist