Agency: Organic
Client: Nike.com
Campaign: Nike Baseball Vapor White Pack

Graphic Designer: Marie Eberwein
Art Director: Keeley Laures
Copywriter: Glenn Lovely
Flash Developer: Chris Crandell

The Ask:  Connect key consumers with Nike.com while positioning it as the pinnacle gear up destination, helping to infuse momentum in our baseball business. Lead with Cleated Innovation and drive consumers to a one stop shopping experience

Example of status 300x250 banner OLM created: 

Example of how the animation was created to work via 160x600 OLM below as well as website placement based on targeted traffic search.

 

Client: Nike.com 
Campaign: Nike Free 3.0 Flyknit and 5.0 Trainer Campaign

Graphic Designer: Marie Eberwein
Art Director: Keeley Laures 
Copywriter: Glenn Lovely 
Flash Developer: Chris Crandell 

The Ask:  SU15 Nike Free is a huge cross-category launch, projected at a 9.7M opportunity, with over 120+ style colors, across 5 brand categories. However, most people think of Free as a running shoe. Leading with running, how do we support the cross-category collection of Nike Free style, while driving customers to the right place on Nike.com?

Example of status 300x250 banner OLM created for the 3.0 Men's release with emphasis on product highlights:

Animation example below. Rollover seen first:

Example of status 300x250 banner OLM created for the 3.0 Women's release with emphasis on product highlights:

Example of a banner below:

 

Example of status 300x250 banner OLM created for the Men's 5.0 Trainer with emphasis on product highlights and natural motion.

 

Client: Nike.com
Campaign: Nike
NFL Cleats Campaign
Graphic Designer: Marie Eberwein
Art Director: Keeley Laures
Copywriter: Glenn Lovely
Flash Developer: Chris Crandell

The Ask:  Develop a messaging strategy and creative that captures previous buyers and browsers of football cleats while also extending up funnel to help define Nike.com as the destination to gear up for football.

Example of status 300x250 banner OLM created for NFL cleats and their three silos - Vapor, Alpha, and Strike. Each shoe has been paired with an athlete based on how the athlete moves during game play and how their movement fits a certain silo. The resolve grants the user to roll over and explore and three different products individually.
 

Example of of banner below: