How can Neutrogena take the Double Cleansing Method and draw attention towards 18-24 year old women in assisting
them to harbor the trust in the Neutrogena brand while catching the demographic in a digital platform? Using the concept
of "MyGo2" and associating the Double Cleansing method with the concept of "besties".
One is great without the other, however, together - they're better.
Agency | Organic Role | Concept Development, Art Direction, Visual Design Client | Neutrogena
Mobile Ad Units
Catch the target through the sites that they're viewing on their mobile devices and introduce them to the method itself. In this example, we've
utilized the functionality of a phone. One phone orientation shows step one of the method and by turning the phone, step two is introduced.
Utilization of photo based applications like Kanvas and Instagram. Messaging of best friends and the Neutrogena hashtag #myGo2 -
Mobile social check in to obtain coupon at Target locations:
Creative Director | Marney Kerr Senior AD | Aleksey Leybin Senior Copywriter | Glenn Lovely Copywriter | Ross Barsi