JP Morgan

Agency: Ready Set Rocket
Client: JP Morgan

My Role:  Interaction Design, Visual Design, Story Telling Art Direction

The Ask and Process: JP Morgan was looking to release a series of 7 principles to share with their customers. As a result, they asked Ready Set Rocket to create a series of videos to reflect those 7 principles. Part of our challenge was to take long-winded and visually confusing number reports for each principle and simplify them down to simple and easily digestable content that could be understand by most.  I assisted with 5 out of the 7 videos as 2 were already completed.

Principle 2

Principle 2 was to tell the story of "cash isn't always king".
The full story can be found here on the PJ Morgan site:
https://am.jpmorgan.com/us/en/asset-management/gim/adv/themes/ins/cash-isnt-always-king

Video

Storyboard

Principle 3

Principle 3 was to tell the story of harnessing the power of dividends and and compounding. 
The full story can be found here on the JP Morgan website:
https://am.jpmorgan.com/us/en/asset-management/gim/adv/themes/ins/dividends-and-compounding

Video

Storyboard

Principle 5

Principle 5 was to tell the story of how volatility is normal, and to not let it derail you.
The full story can be found here on the JP Morgan website:
https://am.jpmorgan.com/us/en/asset-management/gim/adv/themes/ins/volatility-is-normal

Video

Storyboard

Principle 6

Principle  was to tell the story of how staying invested matters.
The full story can be found here on the JP Morgan website:
https://am.jpmorgan.com/us/en/asset-management/gim/adv/themes/ins/diversification-works

Video

Storyboard

Principle 7

Principle  was to tell the story of how diversity matters.
The full story can be found here on the JP Morgan website:
https://am.jpmorgan.com/us/en/asset-management/gim/adv/themes/ins/diversification-works

Video

Storybard